Seqenta – Privacy Policy

1. Introduction

Seqenta Ltd (“we”, “our”, or “us”) operates the Seqenta platform. This Privacy Policy explains how we collect, use, store, and share your information when you use our services.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Scope

This policy applies to all users of the Seqenta platform, including visitors, registered users, and subscribers. It covers data collected through the website, application, APIs, and related services.

3. Information We Collect

3.1 Personal Data

We may collect the following personal information:

• Full name
• Email address
• Phone number (for SMS alerts)
• Job title and company name
• Billing and payment information
• Authentication credentials and login activity

3.2 Usage & Technical Data

We automatically collect certain technical data when you access our platform, including:

• IP address and approximate location
• Browser type, device type, and operating system
• Pages visited, features used, and time spent
• Referral source
• Crash reports and performance data

3.3 User-Generated Content

If you submit Flags or other content through the platform, we collect and store that content along with associated metadata (e.g. timestamps, user identifiers).

4. How We Use Your Data

We use the information we collect to:

• Provide, operate, and maintain the platform
• Process subscriptions and payments
• Send alerts and notifications (email and SMS)
• Respond to support requests and enquiries
• Improve, personalise, and develop new features
• Monitor platform security and prevent abuse
• Conduct analytics and generate aggregated insights
• Comply with legal obligations

5. Aggregation and Anonymisation

We may aggregate and anonymise data collected through the platform, including user-generated content, for analytics, benchmarks, and commercial data products. Once anonymised, this data is no longer personal data and may be used and shared without restriction.

6. Legal Basis for Processing

We process your personal data on the following bases:

• Contract: Processing necessary for the performance of our service agreement with you
• Legitimate interests: For fraud prevention, security, analytics, and service improvement
• Consent: Where you have given explicit consent (e.g. marketing communications)
• Legal obligation: Where required by applicable law or regulation

7. Data Sharing

7.1 Service Providers

We share data with trusted service providers who assist in operating the platform, including hosting, email delivery, SMS delivery, payment processing, and analytics. These providers are contractually bound to protect your data.

7.2 Aggregated Data

We may share aggregated and anonymised data with third parties, including commercial partners. This data does not identify individual users.

7.3 Legal Requirements

We may disclose your information where required by law, regulation, legal process, or governmental request, or to protect the rights, safety, or property of Seqenta, its users, or the public.

7.4 Affiliates and Integrations

If you use third-party integrations or services linked through the platform, those providers may receive data in accordance with their own privacy policies. We may also share data with affiliates and group companies.

8. International Data Transfers

Your data may be transferred to and processed in countries outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or adequacy decisions, to protect your data in accordance with UK GDPR.

9. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. Specifically:

• Active account data: retained while your subscription is active
• Inactive accounts: data may be retained for up to 5 years before deletion
• Audit and operational logs: retained for a minimum of 30 days
• User-generated content: may be retained in aggregated or anonymised form indefinitely
• Backups: follow a rolling retention policy

Upon account deletion, we will remove your personal data within a reasonable timeframe, subject to legal retention obligations.

10. User-Generated Content and Responsibility

If you submit Flags or other content through the platform, you are responsible for ensuring that your submissions are lawful and do not infringe the rights of others. User-generated content may be visible to other platform users and may be used in aggregated data products. Please refer to the Ecosystem & User Generated Content Terms for full details.

11. Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete personal data
• Erasure: Request deletion of your personal data
• Restriction: Request limitation of processing
• Portability: Receive your data in a structured, machine-readable format
• Object: Object to processing based on legitimate interests
• Withdraw consent: Where processing is based on consent, you may withdraw at any time

To exercise these rights, please contact us at privacy@seqenta.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

12. Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• Encryption in transit (TLS) and at rest
• Multi-factor authentication
• Role-based access controls
• Regular security assessments
• Audit logging of sensitive actions

While we take reasonable precautions, no method of transmission or storage is completely secure.

13. Cookies

We use essential cookies to maintain your session, authentication state, and preferences. We may also use analytics cookies to understand how our platform is used. You can manage cookie preferences through your browser settings.

14. Third-Party Links

Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or platform notification. Continued use of the platform after changes constitutes acceptance of the updated policy.

16. Contact

Seqenta Ltd
Email: privacy@seqenta.com